What is Enterprise SaaS? Your Guide to Scaling Beyond SMB

Enterprise SaaS represents a specialized tier of cloud-based software solutions, designed explicitly for large organizations. Unlike standard SaaS offerings, these enterprise-focused packages come equipped with an array of advanced functionalities, engineered to meet the intricate and large-scale demands typical of enterprise operations. So how do you move up the ladder to target these types of […]

Stay Competitive: How to Create A SaaS Marketing Budget

A SaaS marketing budget is a schedule of expenses your business plans to spend on marketing-related activities. Typical marketing expenses for web-hosted products/services include social media marketing, PPC (pay-per-click) advertising, affiliate outreach, SEO, labor, and marketing automation tools, including lead capture and analytics. Most businesses generate budgets on an annual basis. However, some agile software […]