9 SaaS Marketing Metrics You Must Track for Your Business
Every business needs a North Star. Your North Star is the ultimate goal (generally, for a SaaS company, you’ll be tracking revenue). Once you’ve set your primary goal, you need to decide which SaaS marketing metrics to track. But let’s face it. It can get very overwhelming to try and track all the marketing metrics. […]
Content Marketing for SaaS: How to Create a Winning Strategy
SaaS content marketing is not a new concept by any means. I bet every SaaS brand has a blog and some sort of social media presence. Or at least, they know they should. But here’s the thing. It’s one thing to create a blog and social media posts and another thing to create content that […]
