Author: Nico Prins

In July 2021 Writer implemented technical SEO fixes to improve the search rankings for its free grammar checker. The impact was significant; within three months page traffic went from 209,000 monthly visitors to 1.7 million. Technical SEO underpins the success of your SaaS SEO efforts. Fixing your technical SEO issues can have a major impact…

For most marketers, SEO is all about identifying target keywords, optimizing their sites for the said keywords, and building a bunch of links to get their sites ranking. It’s all pretty straightforward. It does deliver decent results, too. But what if you are an enterprise SaaS and you want to take it up a notch? …

Enterprise SaaS is a specialized tier of cloud-based software solutions designed explicitly for large organizations. Unlike standard SaaS offerings, enterprise-focused packages come equipped with an array of advanced functionalities engineered to meet the intricate and large-scale demands typical of enterprise operations. So how do you move up the ladder to target these types of customers,…

Link building for SaaS is a quantity and quality game. You want lots of links to your web pages, but the quality of those backlinks matters, too. So, a link from an authoritative website like Bloomberg or HubSpot is a more valuable endorsement of your content than one from an up-and-coming blogger. In this article,…

A SaaS marketing budget is a schedule of expenses your business plans to spend on marketing-related activities. Typical marketing expenses for web-hosted products/services include social media marketing, PPC (pay-per-click) advertising, affiliate outreach, SEO, labor, and marketing automation tools, including lead capture and analytics. Most companies generate budgets on an annual basis. However, some agile software…

SaaS content marketing agencies take the stress out of creating content that generates qualified leads and converts them into ideal customers. They strategize, research, create, and promote content for you. That sounds great if you don’t have the resources to execute a robust content marketing strategy. But there’s a catch.  Choosing the best SaaS content…

The adoption and growth of the SaaS industry is expanding rapidly. Statistics show there are over 16.7K SaaS companies in the US, and the number is growing. While that’s great news for the industry overall, it also means increased competition, higher customer acquisition costs, and smaller profit margins for individual businesses. Customer retention strategies then…

The SaaS business model is a way of delivering cloud-based software to users over the internet, usually on a subscription basis.  As exciting as this model sounds, executing it isn’t a walk in the park. The average traditional business survives if it grows at 10% to 25% annually. Unlike this, a SaaS startup growing at…

SaaS marketing is the plans you make and the actions you take to promote and acquire customers for a software business across the entire sales funnel. The goal is to generate awareness and get potential customers to whip out their credit cards and purchase your service. Common SaaS marketing channels include PPC, social media, content,…

SaaS conferences are a chance to mingle with some of the brightest minds and, let’s be real, the coolest cats in tech. As an attendee, you get to listen to interesting speakers, join discussions, and, yes, enjoy a few beers at the bar (no need to feel guilty about this, you’re networking). To help you…