Author: Nico Prins

The Pareto Principle of business states that 80% of your revenue will come from 20% of your customers.  But who are these VIPs?  Identifying and understanding your business’ 20% is critical to unlocking sustainable SaaS growth. An effective way to do this is with customer segmentation.   Segmenting your customer base streamlines all aspects of your…

When you hear about influencer marketing, it’s pretty easy to think about e-commerce stores and physical products. But influencer marketing can also be an effective way to promote B2B SaaS products and services.  Partnering with the right influencers who have a strong following and credibility exposes your product to their audience, increasing your brand awareness.…

I’ve scaled our SaaS marketing agency to a team of over 40 people in the last two years. We now produce hundreds of articles for our clients every month. Along this journey, I’ve made numerous mistakes that cost tens of thousands of dollars. While we still make mistakes, we’ve learned a lot along the way.…

Do you really know the journey a website visitor takes from the moment they first come in contact with your brand to when they convert into customers? Can you name all the touchpoints and conversion events that take place in between? Here is the thing. Unless you have a deep understanding of your entire customer…

SaaS content marketing is not a new concept by any means. I bet every SaaS brand has a blog and some sort of social media presence. Or at least, they know they should. But here’s the thing. It’s one thing to create a blog and social media posts and another thing to create content that…

Any effective marketing strategy today must include video marketing. SaaS businesses aren’t exempted from this.  With the help of video marketing, your SaaS business can showcase its software in an interesting and captivating way. Video marketing can also help connect with a much larger audience than with other types of advertising. Think about this for…

SaaS account-based marketing (ABM) is a growth strategy that involves identifying high-value accounts (and their key stakeholders) and tailoring your marketing efforts to them. It’s one of many SaaS marketing strategies that generate a good return on investment, especially for enterprise B2B SaaS brands. There are many stages to effective ABM. You need to identify…

Email marketing is not the sexiest marketing technique out there, but it remains one of the most effective ones. Many years later, email still has one of the best ROIs beating even newer marketing channels. And as long as you can get as much as $36 for every dollar spent, you owe it to your…

Goodbyes are never easy, but they’re especially hard in a subscription business model. This explains why customer churn is such a long-running struggle in the SaaS world.  If you’re currently grappling with a high churn rate and looking for actionable solutions to fix the problem, we’ve got your back. This article reveals ten effective ways…

You’ll struggle to execute even the best marketing plan without a great marketing team. On the other hand, a well-curated SaaS marketing department will ensure your business never runs out of qualified leads.  This article will explore the various roles in a winning SaaS marketing department structure before providing some practical tips on how to…