Author: Nico Prins

Whether you know it or not, you’re playing a game of trust with customers. And if you’re a savvy marketer, you’ve probably unlocked a powerful cheat code – referral marketing. According to a much-referenced Nielsen report, 92% of customer trust recommendations from friends and family above all other forms of advertising.  But you can’t just…

SaaS copywriting is the crafting of compelling written content specifically for companies that offer cloud-based software solutions. Effective copy engages prospects, converts customers, and improves retention. The importance of great SaaS copywriting cannot be overstated. So, this article will explore SaaS copywriting, providing seven tips that’ll take your copywriting game to the next level. But…

SaaS product marketing is the practice of promoting and selling a Software as a Service (SaaS) solution to a targeted audience through various channels and strategies. It encompasses activities such as market research, content creation, advertising, and customer engagement to attract, convert, and retain users for the subscription-based software offering. How is SaaS Product Marketing…

I came across a very terrifying statistic the other day. Apparently, a SaaS company growing at a 20% rate has a 92% chance of failing within a few years. Do you know how crazy that is? To put it into perspective, in most other industries, a 20% growth rate would get founders and investors ecstatic.…

SaaS SEO is one of the best ways to boost the online presence of your SaaS product. It’s a complementary route to paid advertising that pays dividends well into the future. This article will reveal how to run an effective SaaS SEO strategy. I’ll take you through ten steps of creating the best SEO strategy…

When was the last time you wanted to make a big purchase, and you just went ahead and placed your order without doing any due diligence? Actually, have you ever done that? I think you know where I’m going with this.  The modern consumer is not lazy. Plus, the internet has increased access to information.…

Growth and profitability often feel like a delicate balancing act in the software world. You must find the right balance between growth and profitability. But how do you know if you’re on the right track? The SaaS Rule of 40 is the key to unlocking this mystery. The Rule of 40 is like a compass…

SaaS customer churn is the rate at which customers leave your SaaS platform or unsubscribe from your services over a given period of time. These could be voluntary churn from customers who cancel monthly subscriptions or fail to renew after it expires. Or an involuntary churn caused by subscription challenges. According to Upland Software, 21%…