Author: Nico Prins

The standard SaaS pricing page is built like this; You have the cheapest plan on the left (where customers look first) and the most expensive on the right.  This is such a common model that most SaaS companies don’t think twice about how to structure their pricing page. They follow the crowd almost automatically. This…

If you’ve been creating infographics for a while, chances are other bloggers are using them without linking to you. This is particularly true if you’ve created infographics or custom images. Here’s how to get backlinks from your custom images. Go on Google and do an image search of your visuals. Here’s an example of an…

In Cold Email Manifesto, Alex Berman shares the cold email sales outreach strategy he claims is responsible for $100 million in sales for his agency’s clients. It’s a four-part email series that shares a lot of similarities with the guest post outreach templates we use. One thing to keep in mind; the template works best…

A few weeks ago we started experimenting with FAQ Schema to make content stand out in the SERPs. It’s a strategy I’d seen other SaaS SEO agencies implementing. Here’s the basic strategy… I recommend picking two questions. Search for your keyword and use the People Also Asked section for two relevant questions to answer. Add…

Most marketers over-rely on keyword research tools.  Keyword tools are super helpful, but they focus too much on traffic and search volume. They won’t give you ideas around the pain points of your audience. Listening to leads on sales calls or listening to customer service calls can help you find your most lucrative keyword ideas.…

Clickfunnels burst onto the scene with the goal of creating a new category – “sales funnel software.”  Before Clickfunnels, businesses would use landing page builders to create sales pages. Clickfunnels offered a solution that connected landing and sales pages together in a funnel. Here’s the homepage from back in 2014. Clickfunnels let businesses create and…

Did you know you can improve your chances of ranking content in the search results by studying the low-authority sites that are unfairly dominating the SERPs? Here’s how to do it. Check the search results for your target keyword using a tool like Ahrefs. Identify the low-authority site or sites that appear high in the…

You might have two versions of the same page indexed on Google. One of the pages will have a backslash at the end and the other won’t. Duplicate versions of the same page indexed on Google can harm your search rankings. This happens when Google doesn’t know which version of your page to rank. If…

Aura’s grown to over one million visitors a month in search traffic in under two years off the back of its blog. They’re creating great content. Almost every blog post starts in a similar style. Here’s how they use story-led introductions to hook readers. The first paragraph starts with a case study of a person…