Keeping up-to-date with the latest trends and insights in the SaaS industry is paramount to stay competitive. One great way to do this is by listening to SaaS podcasts.
Listening to industry experts lets you stay informed on new technologies and gain valuable tips to improve your marketing strategies.
In this article, I’ve compiled a list of the 16 best SaaS podcasts you need to listen to. They cover a wide range of topics, from SaaS marketing and sales to product development and entrepreneurship.
1. The SaaS Revolution Show
SaaStock, the global SaaS conference in Dublin, Ireland, offers a masterful podcast on its blog. The SaaS Revolution Show podcast brings you the latest news and insights from the SaaS industry. From startups to established companies, this podcast covers it all to scale up your business.
The SaaS Revolution Show is dedicated to bringing insights and expertise from SaaS leaders, experienced entrepreneurs, and investors. The podcast is hosted by Alex Theuma, who, with his guests, shares wisdom on the best growth tactics in the SaaS world.
Listeners can learn how to attract and keep customers to grow their SaaS company.
Some big names who have appeared on the show include Sujan Patel, Co-Founder at Mailshake, Godard Abel, Co-Founder & CEO at G2, and Mohannad Ali, CEO at Hotjar.
2. The SaaS Podcast
The SaaS Podcast is a weekly podcast that interviews successful entrepreneurs in the SaaS industry. The guests share their insights and tips for growing a SaaS business. The podcast is hosted by Omer Khan, who has grown his SaaS Club and podcasts into an amazing community.
You’ll find hundreds of profitable startup founders speaking about how they’ve built a recurring revenue business that lets them live the life they want on their terms.
In one of the episodes, Omer brought Dave Rodenbaugh, the founder of Recapture. Dave explained how he bootstrapped his SaaS business to mid-six annual recurring revenue (ARR) figures.
3. Confessions Of A B2B Marketer
If you want to discover why some B2B SaaS or agencies grow seamlessly whilst others struggle to find customers, this podcast is for you. Tom Hunt, the founder of a B2B SaaS business bCast.fm and agency Fame.so, created the Confessions Of A B2B Marketer podcast.
On the weekly show, Tom seeks the best ways to succeed in the SaaS industry. He interviews his friends and business associates to understand the world of B2B marketing and demand generation.
For example, in Tom’s latest episode, he interviews Oleg Shchegolev, the founder and CEO of SEMrush. Listeners could learn the beginnings of the famous SaaS platform and how Oleg turned it into six million users’ favorite tool.
4. The SaaS Sales Performance Podcast
The SaaS Sales Performance Podcast by Uhubs is a series of episodes focused on helping SaaS sales teams improve their performance.
Hosts Jamie Slevin and Matt Milligan invite successful B2B sales leaders to discuss the best tips and proven tactics for selling SaaS products. You’ll get to know practical tools to help you take advantage of the rapidly changing environment of SaaS sales.
One of the episodes featured Tom Castley from analytics gurus Hook. Tom explained the untapped potential of postsales and why companies should value their existing relationships.
The podcast has released 62 episodes, bringing you the latest research to level up your game.
5. SaaS Open Mic
The ChartMogul’s SaaS Open Mic podcast features in-depth interviews with industry leaders and experts, discussing everything from sales and marketing to product development and customer success.
The podcast aims to help thousands of businesses use data to understand their customers and reach sustainable growth.
In one of the episodes, they spoke with Hannah Chaplin, founder of Receptive, to find answers to common questions that SaaS companies face. Like, what should you build next? Or, how do you balance customer feedback with your high-level vision for the product?
ChartMogul has recorded 55 episodes so far.
6. The SaaS Venture
The SaaS Venture podcast offers interviews with industry experts and insights on SaaS trends and best practices. It is hosted by Aaron Weichethe, Co-Founder of Leadferno, and Darren Shaw, the founder of Whitespark.
The duo shares their experiences, ideas, wins, and losses in running their software companies. A true perception of day-to-day activities makes it a suitable podcast for SaaS founders, investors, and operators.
Once a month, listeners get unfiltered insights on topics like developing core values in SaaS, product pricing strategies, launching new products, and more.
7. The Official SaaStr Podcast
The Official SaaStr Podcast has one of the largest followings in the SaaS world. The inspiring podcast features interviews with leading investors and operators to learn how they succeeded in the brutally competitive SaaS market.
Insightful interviews, hosted by Jason Lemkin and Harry Stebbings, bring you the top experts within the SaaS industry, sharing their best tips.
Some well-known guests include Yamini Rangan, CEO of HubSpot, and David Singleton, CTO of Stripe.
If you want to know how to get from $0 to $100m ARR faster, The Official SaaStr Podcast is for you.
8. SaaS Sessions
SaaS Sessions is India’s first SaaS-focused podcast. It’s hosted by Sunil Neurgaonkar, the marketing expert and Manager at Whatfix. The episodes feature informative sessions with industry experts. Listeners can hear from SaaS professionals from all around the world talking about their experiences.
Sunil has hosted top-level leaders from SaaS companies like Github, Segment, G2, Moengage, and more. Every episode is deeply insightful. You’ll learn actionable tips from successful businesses in the SaaS industry.
9. SaaS Breakthrough
If you want to dive into actual case studies, the SaaS Breakthrough podcast is the right program for you. The podcast thoroughly examines what is and isn’t working in the fastest-growing SaaS companies.
The show’s host, David Abrams, brings guests to give an inside look at what is working in marketing for SaaS companies today.
You’ll know how other companies grow key SaaS marketing metrics like MRR and build amazing businesses.
David speaks to some successful figures from the SaaS world, including Alessandra Colaci, the VP of Marketing at Mailshake, and Christi Williams, the Senior Marketing Manager at HubSpot.
10. SaaS Insider Podcast
This podcast delivers weekly insights on how to grow your SaaS business. The SaaS Insider podcast is run by SaaS owners aimed at fellow SaaS business owners.
The podcast interviews a new SaaS Insider every week on how they grew their company. It covers business, marketing, and sales-related topics to help other companies scale.
Shira Abel, the CEO of Hunter & Bard, hosts the episodes. Her expertise in marketing tech products to enterprise SaaS customers brings a wealth of experience to podcasts. Shira knows all the right questions to ask her guests.
Listeners learn everything from growth-based marketing to buying behavior in SaaS. Like, how Naomi Assaraf, the co-founder and Chief Marketing Officer at cloudHQ, increased user acquisition by a factor of seven.
In the same episode, Naomi speaks about how she founded three companies since the age of 17 and mentors other startups on growth.
11. Build your SaaS
The Build Your SaaS podcast brings expertise on growing your business organically and overcoming the hurdles of the competitive SaaS marketplace. The two hosts, Jon Buda and Justin Jackson offer in-depth discussions about bootstrapping, software and coding, and mindful technology.
The pair decided to record a podcast right after launching Transistor.fm together. They wanted a record of the development of their business, from zero customers to generating their first income. New episodes are published once a month on average.
12. Sour & SaaS
In the Sour & SaaS podcast, you’ll hear all about real B2B SaaS marketing strategies and problems–with a sour twist. It’s a show like no other.
The podcast’s host Garrett Mehrguth invites marketing leaders from around the world. But, to add the twist, the interviewees have to get the words out by sucking on sour candy throughout the conversation.
Sour & SaaS has recorded over 50 episodes with successful guests like Ashley Levesque (VP of Marketing at Banzai) and Casey Carey ( CMO at Kazoo).
The podcast covers all SaaS topics. So, if you’re after tips on how to become a well-rounded B2B marketer with a dose of entertainment, the Sour & SaaS podcast is just right for you.
13. SaaS IT UP
The SaaS IT UP podcast is hosted by two presenters, Saswat Sahu and Oskar Bader. The pair comes from India and Germany, respectively—two of the biggest start-up ecosystems in the world.
The podcast unravels the unique challenges SaaS firms face. It offers talks with entrepreneurs, VCs, and ecosystem partners to tell unique stories about their choices and the books that shape their worldviews.
Listeners get to hear from exciting guests, like the co-founder of Udemy, Gagan Biyani, and Justin Mitchell, the founder of Yac.
Even though we’ve not seen a new episode being released in a year, the available ones are worth a listen.
14. SaaS Boss
The SaaS Boss podcast offers 63 episodes focused on helping SaaS entrepreneurs and executives improve their businesses through actionable advice and proven strategies.
The SaaS Boss podcast’ creator, Natalie Luneva, reveals actionable advice for bootstrapped SaaS founders inviting coaches and consultants from all around the world.
In the latest episode, Natalie speaks with Arthur Nobel, author and principal at Knight Capital, about scaling SaaS companies.
This is your go-to SaaS podcast if you want to learn about startup challenges, building and growing remote teams, getting unstuck, leadership, and more.
15. SaaS District
SaaS District discusses private equity, hiring, conversion optimization, exit strategies, and capital raising. It’s aimed at startup founders, entrepreneurs, and investors.
By sharing industry lead expertise, the host Akeel Jabber and his guests reveal all the best-proven tactics for scaling SaaS companies.
The SaaS District podcast is a great resource if you want to learn more about the financial aspects of your SaaS enterprise. Akeel works as an investment director for HoriZen Capital, which explains why.
He offers tried-and-true strategies listeners can use to grow their SaaS businesses. He has interviewed founders of SaaS companies like 11Sight, Samurai Marketers, and Flying Cat Marketing.
It has been a while since there have been any new releases of this podcast. Still, the available ones are full of gems.
16. SaaS Marketing Insights
The SaaS Marketing Insights focuses on helping SaaS marketers improve their marketing strategies and tactics. You get advice and actionable insights from successful SaaS founders, CEOs, marketers, and investors. Listening to the lessons they have learned in their quest to grow their companies can help you grow yours faster.
One example of the podcast’s guest is Vinima Aggarwal, an Indian emigre who started as an engineer before becoming a growth marketer at GetSetGo Marketing. She talks about the reasons for the change in her career direction and her experience working in both the US and India.
The 47 episodes were recorded back in 2018 and 2019 by a crew from 47 Insights, including Paul Stephenson and Breandan McGhee. The audio recordings are a great listen if you want inspiration, insight, and education while driving, working out, or unwinding with a bottle of beer.
Podcasts are great use of time, as they allow you to become more educated and involved in areas that spark your interest.
Whether you’re looking for inspiration, insights, or practical advice, these 16 SaaS podcasts are sure to provide valuable information to help you grow your SaaS business. And they are all available on major podcasting hosting platforms like Spotify, Google Podcasts, and Apple Podcasts.
You now have a great selection of SaaS audio programs to listen to.
Nico is the founder of Crunch Marketing, a SaaS marketing agency. He works with enterprise SaaS clients like Writer, Right Inbox, and Surfer SEO, helping them scale lead generation globally across EMEA, APAC, and other regions.