Category: Growth Strategies

Aura’s grown to over one million visitors a month in search traffic in under two years off the back of its blog. They’re creating great content. Almost every blog post starts in a similar style. Here’s how they use story-led introductions to hook readers. The first paragraph starts with a case study of a person…

Link prospecting can be an expensive affair. You need to pay for a bunch of tools for different reasons. Here’s a clever way to find emails without paying for any tools (step-by-step instructions for a Google Sheet included). First, you need the editor’s first and last name and their domain name. So, for example, the…