In 2016 Canva bought typegenius.com. The site generated font combinations.
They redirected the domain, and all the powerful links pointing to it, to the following URL: www.canva.com/font-combinations/
Over the next five years, the URL brought in roughly 5k visitors a month to Canva.
They eventually deleted and redirected this page to the Canva Ultimate Guide on Font Pairings. Traffic to the page immediately jumped after this change was implemented.
It went from a steady 5k a month to 15k+ a month.
Nico is the founder of Crunch Marketing, a SaaS marketing agency. He works with enterprise SaaS clients like Writer, Right Inbox, and Surfer SEO, helping them scale lead generation globally across EMEA, APAC, and other regions.