How a Simple Chrome Extension Helped Surfer SEO Grow to $10 Million ARR

Keywords Everywhere is a popular browser extension in the SEO space. It shows the search volume for keywords on Google alongside a list of related search terms. More than one million people have installed the extension.

In 2019 Keywords Everywhere started charging for its service.

Surfer SEO quickly launched a free extension, Keyword Surfer. The extension offered much the same functionality as Keywords Everywhere. Here it is at work.

Over 400,000+ people have installed Keyword Surfer on Chrome.

The extension is the primary customer acquisition channel for Surfer, which is now at $10 million ARR. It’s a nice example of making the most of an emerging gap in the market and the power of a good freemium browser extension.

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