Did you know you can improve your chances of ranking content in the search results by studying the low-authority sites that are unfairly dominating the SERPs? Here’s how to do it.
Check the search results for your target keyword using a tool like Ahrefs.
Identify the low-authority site or sites that appear high in the search results.
The low-authority sites beating established domains are doing something that impresses Google. Figure out what that is by doing the following:
- Check out the blog post or page to see what they created.
- Review the topical authority by checking the Robots.txt file or the Sitemap (website.com/robots.txt or website.com/sitemap.xml)
- Look at the backlink profile of the page to see what links they secured.
Improving your search rankings by figuring out what Google loves is the best way to get your content ranking.
Nico is the founder of Crunch Marketing, a SaaS marketing agency. He works with enterprise SaaS clients like Writer, Right Inbox, and Surfer SEO, helping them scale lead generation globally across EMEA, APAC, and other regions.