Getting your messaging right helps you better connect with your audience. This graphic by Robert Kaminski nicely breaks down messaging best practices for the different key pages.
Check out the image and examples for inspiration:
- Homepage – Calendly
- Persona Page – Asana (under “Why Asana” on the menu. For example, the For Leaders page)
- Use Case Page – Zapier
- Product Page – Slack (Under Product on the menu. For example, the Features page)
- Pricing Page – Airtable
- About Page – Canva
- Resource Pages – Notion (under Resource on the menu. For example, the Guides & Tutorials page)
Nico is the founder of Crunch Marketing, a SaaS marketing agency. He works with enterprise SaaS clients like Writer, Right Inbox, and Surfer SEO, helping them scale lead generation globally across EMEA, APAC, and other regions.
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