Providing a demo of how your platform works before they give it a spin seems logical. Especially in the B2B space.
Tray lets prospects sign up directly for the free trial, or demo the software in one of three ways: schedule a 1:1 meeting, join a monthly webinar, or watch a recorded demo.
Traffic can self-segment based on the path they want to take.
You can use this system to provide flexibility to prospects and improve the buying experience.
They’ve changed most elements of the homepage design. You can see this when checking Archive.org. The demo options have been a constant for the last few years.
Nico is the founder of Crunch Marketing, a SaaS marketing agency. He works with enterprise SaaS clients like Writer, Right Inbox, and Surfer SEO, helping them scale lead generation globally across EMEA, APAC, and other regions.
