SaaS Link Building Agency: Guest Posts, Link Inserts, & Brand Mentions that Boost Rankings

We write high-quality content for third-party sites that boost your organic search results and supports your thought leadership goals. We’ve written for sites ranging from Hubspot and BigCommerce to HostGator.

Here is how we run our guest blogging campaigns;

• Set minimum benchmarks for the guest post campaign. This will cover things like the number of guest posts you want per month. We also set site quality benchmarks. For example, we will only guest post on DR 60+ sites with 10k+ traffic and 15+ Trust Flow. 
• Agree on a persona or person under whose name we can run the guest post campaign. This could be a fictitious person or someone from your content team. We even write content under the name of company founders.
• Create an email address for the persona. We’ll buy a similar domain to your primary domain. We then set up an email on the domain and 301 the homepage to your primary domain. After doing this, we run an email warmup campaign on the new email address.
• Discuss the types of topics you’d like us to write about. The topics we pick will align with your niche. This way there’s a clear overlap between your service offering and the content we create.
• Create a target list of target blog posts and pages you want to rank. Before kicking off the campaign, we’ll review your content to ensure it’s of a quality that deserves to rank on Google. If the content is not up to scratch the links won’t do anything.
• Create a list of target domains. We analyze factors like niche relevancy, Domain Authority, Domain Rating, Trust Flow, and organic traffic.
• Our team researches every domain to discover who to contact at each site. We use an email finder to get the contact details for the site editor. Every email is verified to avoid hard bounces.
• Then comes the actual outreach. We don’t run mass outreach campaigns as they’re not as effective. Every email we send is personalized.
• When we get a positive response, we identify keyword gaps and pitch suitable topics that align with the editorial calendar of the target publication.
• Finally, we start writing. Every piece of content goes through two editorial reviews before your team gets a chance to share feedback. That ensures the content quality is up to scratch.

If it sounds like a lot of work, that’s because it is.

Our SEO experts can help you run these guest posting campaigns at scale so you can get white hat links. It’s a process we’ve perfected after spending tens of thousands of dollars refining our internal processes. Here’s an example of a guest post we helped write for Writer’s founder, May Habib a few years ago. 

We can put together a link-building strategy that search engine algorithms love. We’re talking about guest post opportunities that go all the way up to DR 90+ sites like Buffer, Piktochart, and Envato. These are link building tactics you need to be implementing.

Link insert campaigns help you secure powerful backlinks from contextually relevant pages that are already ranking on Google. We can secure link placements on sites ranging from Hubspot and BigCommerce to Envato.

Here is how we run link insert campaigns;

• Set minimum benchmarks for the link insert campaign. This will cover things like the number of link inserts you want per month. We also set page quality benchmarks. For example, we will only do a link insert on DR 60+ sites with 25+ page traffic, UR 20+, and 15+ Trust Flow. 
• Create a target list of target posts and pages. Before kicking off the campaign, we’ll review your content to ensure it’s of a quality that deserves to rank on Google. If the content is not up to scratch the links won’t do anything.
• Create a list of sites and posts where we want to secure link inserts. Every post meets the agreed minimum site and page requirements.
• Our team finds the relevant contact person at each site. This is often the SEO lead, but it could be the editor.
• After creating a list, we start sending emails. We’ll leverage our network to get you opportunities. Alongside this, we’ll send cold outreach emails. We deal with all of the faff, like providing links to these publications or doing other favours, to get your links live.

Link inserts are a key source of inbound links. They’ll boost the search engine rankings for your target keywords.

Here’s an example of a relevant link insert we secured for Beaconstac on BigCommerce. It’s from relevant content on an authority site.

Link opportunities like this can have an immediate impact on your page rankings, pushing you up the search results and boosting your SEO performance.

Partner links are links that are incorporated into other people’s content. We can secure link-building opportunities within upcoming guest posts, or within regularly published blog posts.

Here’s an overview of this link building service:

• Set minimum benchmarks for the partner link campaign. This will cover things like the number of links you want per month. We also set page quality benchmarks. For example, we will secure links from relevant sites with 5,000+ monthly visitors a month and 15+ Trust Flow. 
• Create a target list of target posts and pages. We specify the anchor text variations we can use. Before kicking off the campaign, we’ll review your content to ensure it’s of a quality that deserves to rank on Google. If the content is not up to scratch the links won’t do anything.
• We share a list of opportunities where we can secure partner links for you to sign off on. We’ll only include links on relevant websites that meet your minimum requirements.
• Our team works through our partners to secure suitable partner link opportunities. 

Partner links are a great way to diversify your backlink profile and boost your domain authority. We’ll secure you links from authority sites that boost your organic search traffic.

Want to see an example? Here’s an opportunity we secured for a client on Buffer.

You need a solid link-building strategy that generates results. We can leverage our partner network to get you links from high-authority websites.

We can secure brand mentions on list posts and relevant ranking content. This is a great way to boost search rankings and generate referral traffic. It’s also a good way to build your brand recognition.

Here’s an overview of our link-building process:

• Set minimum benchmarks for the brand mention campaign. This will cover things like the number of links and page quality benchmarks. For example, we will secure links from DR 60+ sites with 30+ monthly visitors a month and 15+ Trust Flow, targeting a certain set of keywords. 
• Create a target list of suitable posts. These will primarily be list posts targeting a set of organic keywords that align with your service offering.
• Share a list of opportunities where we can secure brand mentions. We secure you follow links by default. If we can only get nofollow links we’d let you know.
• Our team works on securing opportunities in authoritative publications. We normally have to offer something in exchange for the brand mention. For example, we might have to secure a link from another site for the site that will mention your service in a list post.

We can secure brand mentions on authority sites that are getting dozens, sometimes even hundreds of visitors a month. Here’s an example listing on a Hubspot list post we secured for Writer.

Brand mentions are the best way of generating referral traffic. They can also support sales page rankings for competitive keywords. We can get you included in valuable content like the list post on Hubspot shown above.