Dear SaaS Marketer,
Search is a critical channel for generating brand awareness, developing leads, and converting customers. Unfortunately, SEO is highly competitive. You’ll only get meaningful results from SEO if you rank on the first search page.
You know the stats; content that ranks first on Google gets 27.6% of the traffic. Second place gets 15.8%, third 11%, and so on.
To get traffic to your site you’ll need a partner that understands how to secure those top rankings. A company with a proven track record of delivering SEO results.
That’s where we come in.
Yeah, there’s a dip at the end. You can see we always bounce back.
We help fast-growing SaaS companies scale their search presence. Let me break down exactly how we work and the services we provide.
Think of us as your SEO boxing coach. We’re here to help you smash the competition. Schedule a call to see if we’re a good fit for your business.
If you’re not yet ready, that’s fine too.
A technical SEO audit is a chance to take a deep dive into your company’s current SEO and marketing initiatives and come up with an action plan. We use tools like Google Page Speed Checker, Screaming Frog, and SEMRush Log File Analyzer to conduct technical audits of a site. We’ll look at things like page speed, your backlink profile, published content, broken links, 404 hits, your server logs, and more. We provide a list of issues that need fixing and a game plan for solving the issues at the end of the audit.
If none of that makes sense, imagine you’re trying to sell your home. You might get a structural engineer in to ensure there aren’t critical problems that need fixing. Then you get an interior designer along to make the place look nice. That’s what we’re doing with the SEO audit. We’re trying to identify major problems that desperately need fixing and smaller cosmetic changes that can improve user experience.
Keyword gap analysis is a crucial part of any effective SEO strategy. We’ll review your search data and that of your competitors to identify areas of opportunity for your business. We’ll check out the keywords you’re ranking for, and cross check these results against your search competitors. This approach will help us identify the terms competitors are ranking for that you’re missing out on.
The site audit helps us identify critical keywords to target for the SEO campaign. After agreeing on a list of target keywords, we’ll create a topical map. The topical map contains a list of relevant keywords that we should create content around to make the head term rank. This methodical approach to keyword research helps you establish topical authority with Google.
With a good keyword strategy in place, your results start to snowball. When this happens, site traffic starts to grow exponentially.
Great content is central to SEO. Before we start writing anything, we create our outline to give the content structure. Creating a comprehensive article outline takes our team of researchers at least an hour. We research what’s turning up in the search results to figure out the user intent. We also want to figure out how to give our content a unique twist. Once we’ve done this, we flesh out the headings with loads of insights.
Our goal is to create content that stands out in the SERPs with a unique twist. Creating great content, that’s not a clone of every other ranking article, is critical to getting your content on the first page of the search results.
Once we have the outline, we’ll assign the content to one of our talented writers. We use AI tools like Surfer SEO to optimize content for semantic keywords that search engines are seeking. Every piece of content then goes through two rounds of editorial feedback before your team gets the content.
We will make a final round of changes based on your feedback. Keep in mind, we can produce content for your team at scale. Our writers can create 50+ SEO optimized articles for your blog every month if you asked us to.
We specialize in authority link-building that boosts your search rankings. There are a couple of ways we secure authority links. First off, we can ghostwrite guest posts for your team. As part of our ghostwriting service, we identify suitable niche-relevant sites, find content gaps, pitch guest post ideas, and then write the content. This content aligns with your voice. Here’s an example of an article we wrote in collaboration with May Habib, Co-founder of Writer, for Search Engine Watch.
Guest posts are a great way to secure backlinks and build up your industry authority. Aside from the SEO benefits of these links, you can use guest posts to establish the position of people on your team as thought leaders and utilize the material in your marketing efforts. It’s a multi-win strategy. We’ve placed thousands of ghostwritten guest posts on authority sites for clients.
Alongside guest posting, we can secure link inserts and brand mentions for your company. One approach is to secure links to your target page from relevant resources using appropriate anchor text. Alongside that, we can secure brand mentions of your company on list posts. For example, getting your company listed on a Hubspot list resource of the best tools in your category. This can be a great way of generating referral traffic and leads.
One of the biggest struggles with SEO is finding an experienced management team to develop and execute your SEO strategy. Get this right and you get outsized results.
We do something a bit different from every other SEO agency to generate these results. We use an external consultant that has managed SEO at a high growth SaaS company on every project. This approach ensures we get critical feedback and don’t suffer from group think. It also enables us to keep on top of the latest industry SEO trends.
Our goal is to get you the best minds to help achieve your SEO goals and a professional team to deliver everything on time and to a high quality. You’ll have peace of mind knowing where working away in the background managing everything without you needing to hire more people.
Who Is It Best For: Ideal for SaaS firms with robust SEO and content teams. If you’re already creating great content but having trouble getting those valuable backlinks, our link building service is here to help.
How We Work: Our process is simple. You provide a list of pages you want to rank and the types of links you prefer: guest posts, link inserts, or partner links. We set minimum benchmarks for Trust Flow, Domain Authority, and site traffic. Then, we work to secure an agreed-upon number of links every month.
Success Stories: Our link-building service is a hit with high-growth and enterprise SaaS companies like Aura, Beaconstac, and Writer. We work closely with each client to secure relevant link inserts, partner links, and guest post opportunities. For instance, we’ve helped Beaconstac rank for tough keywords like “QR code generator” with a Difficulty score of 94 out of 100 on Ahrefs. By securing references in topically relevant blog posts and pages of authority websites, we’ve aided their success.
This page brings in around 157,000 monthly visitors to Beaconstac’s site. Previously, it only attracted under 60,000. Our link-building service has boosted search rankings for various target pages. Note that we could only secure these results because Beaconstac offers a great service. We can’t make content that doesn’t deserve to be on that first page of Google rank.
Our Unorthodox Guarantee: We only partner with companies that produce top-quality content worth ranking. Otherwise, it would be a waste of both our time and your money. This is how we maintain our reputation and deliver top-notch results.
Who Is It Best For: Our content planning and creation service caters to two kinds of SaaS firms. First, there are enterprise-level businesses with SEO teams and aggressive content calendars. They seek support in planning and creating high-quality content at scale. Outsourcing to our agency saves them the trouble of recruiting more staff.
The second type comprises high-growth SaaS companies with smaller SEO teams. They have a content plan but require assistance in generating exceptional results. Our editorial team helps craft briefs before our writers and editors get to work.
How We Work: We tailor our approach to meet your specific needs. First, we’ll discuss your goals and requirements. If you need help with keyword strategy, we’ll assign a project lead and consultant to develop a suitable plan. Our editorial team then creates comprehensive briefs for our writers to create the content.
If you already have a keyword list, our editorial team will jump straight to creating briefs. Every article goes through two rounds of internal editing before your team provides feedback for the final revision.
Success Stories: Quidlo had a content plan in place but needed SEO and editorial support. With our help, they created keyword-targeted content resulting in a traffic increase from 1,000 to over 7,000 monthly visitors. Although it was a small campaign of 15 blog posts a month, it highlights the impact of a great plan and high-quality content. Our enterprise clients see even bigger results.
Our Unorthodox Promise: We welcome constructive feedback as it helps us improve. If you’re not satisfied with the content we deliver, we won’t charge you. It’s that easy.
Who Is It Best For: Our full-service SEO package is designed for two types of SaaS companies. First, those with limited or no in-house SEO team who need an SEO strategy developed and executed externally. Second, enterprise companies with an in-house SEO team seeking strategic advice and additional content and link building resources to achieve their marketing objectives. We function as an extension of your marketing team to help you reach your goals.
How We Work: At the start of every project, we learn about your team and goals, then develop a customized strategy. Our full-service SEO package includes a technical and content audit, competitor analysis, and agreed deliverables with a timeline. Our in-house team and expert consultants create a winning strategy for outsized results, setting us apart from other SaaS SEO agencies.
Success Stories: Right Inbox was looking for an SEO company that could develop an SEO plan and manage the deliverables. Following a site and competitor audit, we worked closely with the marketing team to develop a content plan targeting top of the funnel Gmail related keywords.
Our team created the SEO optimized content and secured the authority links for the campaign. Traffic went from 30,000 to over 185,000 monthly visitors.
Our Unorthodox Promise: No long-term contracts. You can end our partnership with just 30 days’ notice.
Digital Marketing Specialist, Ramp Ventures
“We've been working with Crunch Marketing for almost two years. We started with a limited partnership and we're now working together across companies under Ramp Ventures. They are professional, easy to work with and consistently deliver results.”
Co-Founder 3DCart
“We turned to Crunch Marketing for SEO support. Once we agreed on deliverables, the project operated on auto-pilot. A great team to work with. We've been impressed by the quality of the work, and the results they've delivered.”
Co-founder of Vyper
“Nico and his team are incredibly knowledgable in SEO, content marketing and delivering results. We doubled our organic traffic in 3 months. I’d recommend his services to anyone.”
We do a comprehensive review of your site, conduct competitor research and identify keyword opportunities. We then discuss your needs and goals.
After completing the necessary research, we formulate a strategy and agree on deliverables. We'll work closely with your team during this phase.
Our team gets to work. We'll optimize your site, develop the content strategy, create SEO optimized content, and get you on the top of the SERPs.
We team up with the top players in search to stay ahead of the latest SEO trends and get you those coveted backlinks. Just a few examples of our SaaS content partners.
DR 92 5 Million Visitors/ Month
DR 90 7.01 Million Visitors/ Month
DR 85 1 Million Visitors/ Month
DR 90 4.88 Million Visitors/ Month
DR 87 6.15 Million Visitors/ Month
DR 90 9.55 Million Visitors/ Month
DR 92 18.49 Million Visitors/ Month
DR 77 1.7 Million Visitors/ Month
DR 86 221,000 Visitors/ Month
DR 87 1.78 Million Visitors/ Month
DR 82 1.21 Million Visitors/ Month
DR 90 2.1 Million Visitors/ Month
DR 92 27.32 Million Visitors/ Month
DR 92 5.03 Million Visitors/ Month
DR 89 6.35 Million Visitors/ Month
DR 90 2.06 Million Visitors/ Month
Fill in the form below to secure your consultation. We’ll send over a short exploratory questionnaire that you’ll need to fill in. The questionnaire helps us understand your needs and prepare for the call. Look forward to chatting with you.
If you have a PPC budget, you know that search is an important marketing channel. More than 70% of managers at B2B businesses use search engines for product research. Consumers do the same type of research before purchasing a service.
You’re probably bidding on many of these bottom of the funnel keywords. It’s no doubt costing you a pretty penny.
A SaaS SEO company will help you rank for these terms.
Improved search rankings do more than generate instant conversions. By targeting keywords across the marketing funnel, you build brand recognition. That means potential customers know your company before they search for solutions.
A good SaaS SEO agency will develop the ultimate game plan to beat your opponents and attract potential customers. They will help you identify keywords to target, problems to fix, and design a content marketing plan to follow. Your agency will then implement the SEO strategy (because you don’t want a big ‘to do’ list).
In a word, they will be a teacher and a guide. Kind of like Mr. Miyagi was in Karate Kid.
The other benefit of a good SaaS SEO company is they provide scalability.
Imagine the following situation; you need to create 50 pieces of SEO-optimized quality content in the next 30-days. How will you deliver this content? Or, you want to produce 40 guest posts a month. Where do you even start?
A great SaaS SEO company has faced these challenges. We’ve helped clients produce 100+ pieces of SEO-optimized content in 30-days. We build hundreds of links for clients every month.
Through an expensive process of trial and error, we’ve built a team of SaaS SEO experts.
Now, you’re obviously very clever. I’m sure you have a great team.
With enough time, you will figure out how search engines work. I’m sure you’ll master search engine optimization. You’ll learn how to find keyword opportunities, understand search intent, and master the content creation process. You will also become great at finding and hiring competent staff and consultants.
However, you will make many of the same mistakes we made along the way.
Those mistakes will cost you thousands of dollars. It will also cost you time, a more valuable resource.
An SEO partner like Crunch Marketing provides you with a team of SEO experts, editors, writers, and outreach personnel. That allows you to grow your marketing team fast, without the headache of hiring staff and the expense of making costly mistakes. You can run an efficient SEO campaign that fills your sales funnel.
Crunch Marketing is a 360-degree SaaS SEO agency (that’s a fancy way of saying we can handle all of your SEO needs). We provide technical SEO, on-page SEO, and link-building services.
Technical SEO encompasses a lot of things that impact user experiences. Site speed is an obvious example. It also covers things like crawl depth and optimizing your crawl budget.
We always do a technical SEO audit at the start of a contract. Our team will work with you to solve the technical SEO problems. You can find a lot of quick wins through an SEO audit that boosts organic traffic.
Alongside the technical SEO, we do a content audit.
We are great at content mapping and content creation. It’s our agency superpower.
We will review your sales funnel, identify relevant keywords, create content hubs, improve your existing content, and optimize your internal linking. We also have a team of writers and editors who can create your blog post content. Our copywriters can create sales and landing pages.
The company uses cutting-edge AI tools to optimize content.
Finally, there is off-site SEO. We’re pretty amazing at this too.
We know which sites accept guest posts and who to contact. We can secure links or guest posts on sites like Hubspot, G2, Shift4Shop, BigCommerce, and others. Securing powerful links from authority sites is the best way to boost your rankings for competitive search terms.
Before starting a campaign, we first discuss your goals and your marketing budget. We then review Google Analytics and Google Search Console. Only after talking to you and reviewing the data do we develop a strategy to increase organic traffic to your site.
It takes time to develop an effective SEO strategy. We need to draw up a list of targets keywords for every stage of the marketing funnel. The keywords align with your customer’s pain points and interests.
We will group the keywords into topic clusters. Some of the target keywords are there for branding and to improve your online presence. Others will be transactional keywords. These will translate directly into sales and help increase your market share.
The SEO strategy we share will have a realistic timeline and goals. We’ll provide you with the broad brushstrokes of our strategy to increase organic traffic to your site before signing the contract.
It takes time for a successful SEO strategy to generate results. It will generally take between three to six months before you notice the impacts of a campaign. A contract with Crunch Marketing reflects this fact.
Our minimum contract length is 12 months. That gives us enough time to work together and generate a return on investment.
We understand that you want flexibility. After all, you’ve never tried our SEO services.
You can end the contract with 60-days’ notice in the first three months. Having this policy in place reduces your risk. We’re happy to provide you with these terms because of our confidence in our service.