SaaS Marketing Funnel: How to Build a Functional SaaS Funnel in 2024
When was the last time you wanted to make a big purchase, and you just went ahead and placed your order without doing any due diligence? Actually, have you ever done that? I think you know where I’m going with this. The modern consumer is not lazy. Plus, the internet has increased access to information. […]
What is the Rule of 40 in SaaS & How to Calculate It
Growth and profitability often feel like a delicate balancing act in the software world. You must find the right balance between growth and profitability. But how do you know if you’re on the right track? The SaaS Rule of 40 is the key to unlocking this mystery. The Rule of 40 is like a compass […]
SaaS Customer Churn Rate: 4 Types of Churn + Reasons for Churn
SaaS customer churn is the rate at which customers leave your SaaS platform or unsubscribe from your services over a given period of time. These could be voluntary churn from customers who cancel monthly subscriptions or fail to renew after it expires. Or an involuntary churn caused by subscription challenges. According to Upland Software, 21% […]
SaaS Community Building: The Secret to Long-Term Success
The adoption and growth of the SaaS industry is expanding rapidly. Statistics show there are over 30,000 SaaS companies, and the number is growing. While that’s great news for the industry overall, it also means increased competition, higher customer acquisition costs, and smaller profit margins for individual businesses. Customer retention strategies then become crucial to […]
What is SaaS Marketing? A Guide for SaaS Startups
SaaS marketing is the plans you make and the actions you take to promote and acquire customers for a software business across the entire sales funnel. The goal is to generate awareness and get potential customers to whip out their credit cards and purchase your service. Common SaaS marketing channels include PPC, social media, content, […]