SaaS Product Marketing: Role of A Product Marketing Team
SaaS product marketing is the practice of promoting and selling a Software as a Service (SaaS) solution to a targeted audience through various channels and strategies. It encompasses activities such as market research, content creation, advertising, and customer engagement to attract, convert, and retain users for the subscription-based software offering. How is SaaS Product Marketing […]
How to Create a Scalable SaaS Marketing Plan
I came across a very terrifying statistic the other day. Apparently, a SaaS company growing at a 20% rate has a 92% chance of failing within a few years. Do you know how crazy that is? To put it into perspective, in most other industries, a 20% growth rate would get founders and investors ecstatic. […]