SaaS Marketing Budget: How Much Are SaaS Companies Spending on Marketing in 2025?
A SaaS marketing budget is a schedule of expenses your business plans to spend on marketing-related activities. Typical marketing expenses for web-hosted products/services include social media marketing, PPC (pay-per-click) advertising, affiliate outreach, SEO, labor, and marketing automation tools, including lead capture and analytics. Most companies generate budgets on an annual basis. However, some agile software […]