SaaS Business Model: Key Stages and Pricing Strategies
The SaaS business model is a way of delivering cloud-based software to users over the internet, usually on a subscription basis. As exciting as this model sounds, executing it isn’t a walk in the park. The average traditional business survives if it grows at 10% to 25% annually. Unlike this, a SaaS startup growing at […]
What is SaaS Marketing? A Guide for SaaS Startups
SaaS marketing is the plans you make and the actions you take to promote and acquire customers for a software business across the entire sales funnel. The goal is to generate awareness and get potential customers to whip out their credit cards and purchase your service. Common SaaS marketing channels include PPC, social media, content, […]
The Best SaaS Conferences of 2025 in Europe and the Americas
SaaS conferences are a chance to mingle with some of the brightest minds and, let’s be real, the coolest cats in tech. As an attendee, you get to listen to interesting speakers, join discussions, and, yes, enjoy a few beers at the bar (no need to feel guilty about this, you’re networking). To help you […]