SaaS Marketing Department Structure: How To Build A Winning Team
You’ll struggle to execute even the best marketing plan without a great marketing team. On the other hand, a well-curated SaaS marketing department will ensure your business never runs out of qualified leads. This article will explore the various roles in a winning SaaS marketing department structure before providing some practical tips on how to […]
How to Create a Successful SaaS Referral Program (+ Examples)
Whether you know it or not, you’re playing a game of trust with customers. And if you’re a savvy marketer, you’ve probably unlocked a powerful cheat code – referral marketing. According to a much-referenced Nielsen report, 92% of customer trust recommendations from friends and family above all other forms of advertising. But you can’t just […]
SaaS Copywriting: How To Write B2B Copy That Converts
SaaS copywriting is the crafting of compelling written content specifically for companies that offer cloud-based software solutions. Effective copy engages prospects, converts customers, and improves retention. The importance of great SaaS copywriting cannot be overstated. So, this article will explore SaaS copywriting, providing seven tips that’ll take your copywriting game to the next level. But […]