What do Gorgias and Zoom have in common?
They both used buy-out deals to get new customers. Here’s how it worked; if you’re locked into a contract with a competitor for another six months, they’d offer an 18-month contract for the price of 12.
Buy-out deals are an aggressive customer acquisition strategy.
It’s not a strategy you’ll see many SaaS companies publicly promoting, but it removes an obstacle to getting new customers to use your product.
Nico is the founder of Crunch Marketing, a SaaS marketing agency. He works with enterprise SaaS clients like Writer, Right Inbox, and Surfer SEO, helping them scale lead generation globally across EMEA, APAC, and other regions.
