What do Gorgias and Zoom have in common?

They both used buy-out deals to get new customers. Here’s how it worked; if you’re locked into a contract with a competitor for another six months, they’d offer an 18-month contract for the price of 12.

Buy-out deals are an aggressive customer acquisition strategy.

It’s not a strategy you’ll see many SaaS companies publicly promoting, but it removes an obstacle to getting new customers to use your product.

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