How a Simple Chrome Extension Helped Surfer SEO Grow to $10 Million ARR

Keywords Everywhere is a popular browser extension in the SEO space. It shows the search volume for keywords on Google alongside a list of related search terms. More than one million people have installed the extension. In 2019 Keywords Everywhere started charging for its service. Surfer SEO quickly launched a free extension, Keyword Surfer. The […]

How Webopedia Targets Featured Snippets

Webopedia bills itself as an IT & Computer dictionary site that also does reviews. They have 29,073 keywords ranking for featured snippets. Here’s the system they’re using to target many of these keywords. The definition articles, like this one targeting the keyword “software”, are straight to the point. You have the table of contents and […]