How Canva Generated an Extra 4k Visitors a Month by Buying Type Genius
In 2016 Canva bought typegenius.com. The site generated font combinations. They redirected the domain, and all the powerful links pointing to it, to the following URL: www.canva.com/font-combinations/ Over the next five years, the URL brought in roughly 5k visitors a month to Canva. They eventually deleted and redirected this page to the Canva Ultimate Guide […]
How Ahrefs Gets 500,000 Monthly Visitors From Its Free Tools
Ahrefs has 14 free tools. The tools align with the platform’s different product offerings. For example, a free backlink checker. These 14 tools generate more than 500,000+ monthly visitors to the site. Take the relatively recently released site traffic checker as an example. Traffic has gone from a steady 1,100 or so visitors a month […]
How Gorgias Used Buy-Out Deals to Scale
What do Gorgias and Zoom have in common? They both used buy-out deals to get new customers. Here’s how it worked; if you’re locked into a contract with a competitor for another six months, they’d offer an 18-month contract for the price of 12. Buy-out deals are an aggressive customer acquisition strategy. It’s not a […]