Blog
Content Marketing for SaaS: How to Create a Winning Strategy
SaaS content marketing is not a new concept by any means. I bet every SaaS brand has a blog and some sort of social media
June 26, 2023
No Comments
Hi there. I’m the founder and CEO of Crunch Marketing, a SaaS marketing agency. We’re now a team of more than 50 people supporting scale up and enterprise SaaS clients like Writer, Right Inbox, and Surfer SEO. We help our clients with on site content, technical SEO, and link building. We provide SEO support for clients services globally across EMEA, APAC, and other regions.
I’ve been in the digital marketing game for more than a decade. I grew my first serious blog in the travel niche to 3,000 visitors a day. Once I learned the ropes of scaling sites, I tried the agency life. I was the first hire at Accelerate Agency. I got promoted to Head of Content and helped develop the content marketing systems that are still in place at the company (they’re now a team of 150 people across various roles).
I wanted to work for myself, so did long days waking up at 6 am and finishing work at 8 pm. That way I could do a side hustle, while providing the best service possible to Accelerate. The hard work eventually paid off when Sujan Patel trusted me to support the link building efforts of Voila Norbert. That partnership grew over time. We’ve supported Right Inbox, Zoomshift, and Mailshake, all companies that Sujan is involved in.
We now support clients like Surfer SEO, GetResponse, Aura, Writer, and a bunch of other companies led by really interesting folk.
I’ve always had a passion for writing and sharing actionable insights. You can find plenty of stuff I’ve written over here on the Crunch Marketing blog. That’s alongside the guides and articles I’ve written for various sites. Here are a few examples:
– Mangools | Google Search Console: A simple guide for SEO beginners
– Search Engine Watch | How to Immediately Profit From Your Next Piece of Content
– Serpstat | What Are Quality Links and the Right Way to Identify Them
– Content Marketing Institute | How to Use Google Search Console to Drive More Search Traffic
– Hubspot | The Definitive Guide to eCommerce Website Development
– Omniconvert | The Definitive Guide to Conversion Rate Optimization
Those examples should give you a sense of the things I’ve had to master growing this agency. If you’ve read this far, let’s connect on LinkedIn. You can also shoot me an email with any questions or inquires: nico@crunch-marketing.com.
SaaS content marketing is not a new concept by any means. I bet every SaaS brand has a blog and some sort of social media
You’ve got traffic coming to your website. Awesome, that’s half the battle. Now you need to develop a relationship with these strangers and turn them
If there’s one thing about marketers, they’ll always come up with new strategies for customer acquisition. Not all strategies turn out great, of course. However,
Getting the coveted top 5 positions on Google is challenging. Creating compelling content and inserting relevant keywords are crucial SEO (search engine optimization) ranking factors,
In March 2021 Aura, a SaaS online safety tool launched its blog. Two years later Aura hit 319,000 monthly visitors. This surge of organic traffic
In 2009, Moz implemented the following strategy to double landing page conversion rates: Here’s a snapshot of the redesigned page vs the original. Effective marketing
Getting your messaging right helps you better connect with your audience. This graphic by Robert Kaminski nicely breaks down messaging best practices for the different
There’s no such thing as a product that sells itself. Or is there? It may sound too good to be true, but if you have
As the Software-as-a-Service industry continues to evolve, the marketing challenges confronting companies become increasingly complex. Fortunately, there are solutions to these challenges, and if you’re
Navigating the world of enterprise SaaS sales is akin to steering a ship through uncharted waters. The old maps of traditional sales won’t serve you