Aura’s grown to over one million visitors a month in search traffic in under two years off the back of its blog. They’re creating great content. Almost every blog post starts in a similar style.
Here’s how they use story-led introductions to hook readers.
The first paragraph starts with a case study of a person with a relatable problem. The story aligns with the pain point of the reader.
The article gets almost 73,000 visitors a month according to Ahrefs.
Here are the introductions for the two next most popular articles.
This one gets almost 34,000 visitors a month.
When something works, repeat the process.
Hook your reader in from the start with a story.
Nico is the founder of Crunch Marketing, a SaaS marketing agency. He works with enterprise SaaS clients like Writer, Right Inbox, and Surfer SEO, helping them scale lead generation globally across EMEA, APAC, and other regions.