Aura’s Story-Led Introductions that Get 500,000+ Visitors A Month

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Aura’s grown to over one million visitors a month in search traffic in under two years off the back of its blog. They’re creating great content. Almost every blog post starts in a similar style.

Here’s how they use story-led introductions to hook readers.

The first paragraph starts with a case study of a person with a relatable problem. The story aligns with the pain point of the reader.

The article gets almost 73,000 visitors a month according to Ahrefs.

Here are the introductions for the two next most popular articles.

This one gets almost 34,000 visitors a month.


When something works, repeat the process.

Hook your reader in from the start with a story.

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