Category: Growth Strategies

In 2009, Moz implemented the following strategy to double landing page conversion rates: Here’s a snapshot of the redesigned page vs the original. Effective marketing covers the basics. You can check out this article, dated but still insightful, for more information. Nico PrinsNico is the founder of Crunch Marketing, a SaaS marketing agency. He works…

Getting your messaging right helps you better connect with your audience. This graphic by Robert Kaminski nicely breaks down messaging best practices for the different key pages. Check out the image and examples for inspiration: Nico PrinsNico is the founder of Crunch Marketing, a SaaS marketing agency. He works with enterprise SaaS clients like Writer,…

In 2016 Canva bought typegenius.com. The site generated font combinations. They redirected the domain, and all the powerful links pointing to it, to the following URL: www.canva.com/font-combinations/ Over the next five years, the URL brought in roughly 5k visitors a month to Canva. They eventually deleted and redirected this page to the Canva Ultimate Guide…

Ahrefs has 14 free tools. The tools align with the platform’s different product offerings. For example, a free backlink checker. These 14 tools generate more than 500,000+ monthly visitors to the site. Take the relatively recently released site traffic checker as an example. Traffic has gone from a steady 1,100 or so visitors a month…

What do Gorgias and Zoom have in common? They both used buy-out deals to get new customers. Here’s how it worked; if you’re locked into a contract with a competitor for another six months, they’d offer an 18-month contract for the price of 12. Buy-out deals are an aggressive customer acquisition strategy. It’s not a…

If you take the time to analyze the featured snippets of product comparison articles, you’ll notice an interesting pattern.  Take a look at this snippet of the Slack vs Teams keyword. And this one of Airtable vs Trello. Another one of Surfer SEO vs Clearscope. When you analyze each of these answers, you’ll realize there’s…

Providing a demo of how your platform works before they give it a spin seems logical. Especially in the B2B space. Tray lets prospects sign up directly for the free trial, or demo the software in one of three ways: schedule a 1:1 meeting, join a monthly webinar, or watch a recorded demo. Traffic can…

Sometimes you just need a few new internal links pointing to a piece of content to get it ranking. Here are two ways to improve your internal linking. Do a site search on Google for your target keyword. Add relevant internal links from high authority pages to lower authority pages. You can do this by…

Sites that publish User Generated Content (UGC) are a great source of insights for blog content. They’re handy because: To give you an example, we use LinkedIn Pulse to get insights for the marketing blog posts and guest posts we’re creating for clients. It’s a framework you can copy. Here’s how we do it. Do…

Keywords Everywhere is a popular browser extension in the SEO space. It shows the search volume for keywords on Google alongside a list of related search terms. More than one million people have installed the extension. In 2019 Keywords Everywhere started charging for its service. Surfer SEO quickly launched a free extension, Keyword Surfer. The…