Best SaaS Content Marketing Agencies to Grow Your MRR (2024)

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SaaS content marketing agencies take the stress out of creating content that generates qualified leads and converts them into ideal customers. They strategize, research, create, and promote content for you.

That sounds great if you don’t have the resources to execute a robust content marketing strategy. But there’s a catch. 

Choosing the best SaaS content marketing agency can be tricky. Every agency promises increased traffic, improved search engine rankings, and exceptional organic growth. But how do you know which ones will transform your content marketing efforts? And how do you know which agency will generate organic traffic that results in increased qualified leads?

We simplified matters and compiled a list of the best content marketing agencies. We’ll also share the tried-and-true criteria for assessing and choosing the right marketing expert for your business.

We kick off the list with yours truly.

1. Crunch Marketing

Best for: High-growth scaling and enterprise SaaS across various industries

Services we provide: Technical SEO, on-page SEO, link-building, keyword gap analysis, content planning and writing.

Crunch Marketing is a leading B2B SaaS marketing agency in the SaaS SEO space. We are a full-service agency, which means we do everything from content writing to promotion.

However, our superpower is improving your search rankings through link-building. We do this through guest posting and link insertions, both of which help establish your reputation as an industry authority.

We partner with major publications such as BigCommerce, HubSpot, Zapier, and getResponse to help you secure mentions and links that can move the needle for your company.

Our agency provides three types of SaaS SEO services to fit your unique needs.

  • Link-building: for SaaS companies with content teams that struggle to secure backlinks.
  • Content Planning & Creation: for SaaS content teams with ambitious content calendars or high-volume content output.
  • Full-service engagement: for companies with a limited-capacity or non-existent in-house marketing team.

Our clients include Nextiva, Shift4Shop, Beaconstac, and Nextiva.

Notable case study

Writer is a generative AI writing platform that uses its custom language model to help businesses and marketing teams create on-brand content at scale. Users can create blog posts, social media copy, research summaries, sales emails, and more.

When we first partnered with Writer, the SaaS brand was in its startup phase and struggled to rank for hyper-competitive keywords like ‘grammar checker.’ They wanted to improve their online presence and authority to break into top search results.

Our team of experts developed a content and link-building strategy, securing backlinks in high-authority domains such as HubSpot, Search Engine Journal, and Content Marketing Institute.

Check out the results below.

When we started, Writer had a monthly visitor count of less than 20,000. Since then, they have amassed 3.5 million monthly visitors and secured over 400 links, with 200+ new referring domains.

Pricing

Pricing varies depending on the package you choose. Schedule a free consultation to see which one works best for your business. Our minimum contract terms run for 12 months. However, there is a 60-day notice period.

2. Foundation Inc

Best for: B2B software companies

Services they provide: content strategy, content writing, link-building, content distribution, content repurposing, SEO, and conversion rate optimization

Like Crunch Marketing, Foundation Inc. is an end-to-end digital marketing agency. They develop B2B content marketing strategies for subscription-based software companies and ‘boring’ industries like manufacturing. 

Using a combination of creativity, data, and analytics, they generate qualified leads and revenue through traffic. They start by uncovering content-market fit and validating key distribution channels. 

Then, they create research-backed assets and optimize existing content. Finally, they distribute content through backlinks, email marketing, and social media.

Notable clients include Canva, Audiense, and Mailchimp.

Notable case study

An up-and-coming telecommunication company wanted to increase brand awareness among target users three weeks before its soft launch. Foundation Inc. used a go-to-market strategy to execute an omnichannel approach to drive product sign-ups for the launch.

Using insights from audience research and user product testing, Foundation Inc. created a launch playbook with recommendations for launching on Product Hunt, partnering with influencers, and engaging audiences on social media and online communities. 

They also developed a digital marketing strategy with goals and tactics for relevant marketing channels.

As a result, the client received the no.1 product of the day on Product Hunt, five times more traffic, and 400 product sign-ups.

Pricing

Contact the sales team for custom plans and contract terms.

3. Accelerate Agency

Best for: Enterprise SaaS businesses

Services they provide: SEO strategy, link-building, content creation, onsite and technical optimization.

Accelerate Agency is an award-winning marketing firm with over 26 years of experience. They specialize in large-scale outreach, various SEO services, and high-authority link-building

What makes them unique is their 360-degree approach that combines human expertise, data, and artificial intelligence. The brand has a successful track record of working with major brands like AuditBoard, Databricks, and Sage.

Notable case study

Dialpad is an AI-powered business communication platform that unifies various communication formats in one app. It allows users to make calls, send messages, and join meetings across all devices.

When Dialpad approached Accelerate Agency, their website had over 1,200 pages. However, none were optimized for search. They wanted Accelerate to increase organic traffic by 500% and boost non-branded traffic by 200%.

To achieve these goals, Accelerate Agency identified 300 pages to optimize, deleted 92 pages with low ranks for important keywords, created 325 new content pages, and produced 1,500 guest posts and over 5,000 backlinks.

The result exceeded expectations. In 12 months, monthly traffic increased by 2385%, and non–branded traffic jumped by 4130%.

Pricing

Pricing is not available on the website. However, they mention monthly retainers ranging from $8,000 monthly to $200,000 per month for enterprise customers in one of their posts.

4. Single Grain

Best for: Medium to large B2B SaaS businesses that also want paid campaigns

Services they provide: SEO, SaaS content production, conversion optimization, PPC advertising, and social media advertising.

Single Grain offers a wide range of marketing services, from content consultations to content promotion. They specialize in high-ROI SEO-driven content that drives visibility and conversions. 

As a Google Premier Partner, they have expert knowledge in managing paid ad marketing campaigns. Notable clients include Optinmonster, Crunchbase, and Azure.

Notable case study

Intuit is a business SaaS that develops and sells financial software such as Turbo Tax, Credit Karma, and QuickBooks. Single Grain helped Intuit QuickBooks gain visibility for category pages. Intuit’s problem was they couldn’t edit or optimize the third-party pages that were funneling traffic to their website.

Single Grain created standalone category pages and optimized them with related keywords, which resulted in a 37.9% increase in organic traffic.

Pricing

Single Grain doesn’t disclose pricing. So, you must contact their sales team for rates. Generally, the minimum project size for enterprise businesses is $10,000 monthly.

5. Grow and Convert

Best for: Small to mid-sized B2B and B2C SaaS businesses

Services they provide: SEO audit, content strategy, content creation, analytics, and content promotion through link-building and PPC advertising.

Grow and Convert focuses on conversions for demos and trials rather than driving web traffic. Their content marketing strategies use Pain Point SEO, which targets low-volume, high-buying intent keywords. 

They start by understanding the customer’s pain point. Then, they find keywords and high-converting content ideas. Notable clients include Patreon, Crazy Egg, and Yelp.

Notable case study

LeadFeeder is a B2B intent data platform that identifies companies that visit your website so you can turn them into qualified leads. Grow and Convert used its Pain Point SEO strategy to scale LeadFeeder’s conversions with high-purchase intent content like how-to posts and product use cases.

The result?

A linear increase in conversions for over a year.

Pricing

Grow and Convert’s content marketing services cost $10,000 monthly. PPC advertising is separate, costing $3,500 per month in addition to your monthly ad spend. The agency doesn’t require a contract; however, they advise clients that SEO strategies take at least six months to work.

6. Animalz

Best for: Startups and SaaS enterprises looking for long-form, SEO-friendly content.

Services they provide: SEO consulting, content strategy, product marketing, content writing, content distribution and promotion.

Animalz is a full-service B2B SaaS marketing agency that creates and promotes content through link-building, social media, and email marketing newsletters. The agency focuses on thought leadership and produces long-form content like white papers and eBooks.

Recognizable clients include Zendesk, Airtable, and Amazon.

Notable case study

SupportLogic is a support experience (SX) management platform that helps businesses respond to customer feedback in nearly real-time. The company wanted to future-proof content to combat encroaching generative AI solutions such as ChatGPT and Google’s Search Generative Experience (SGE) initiative.

Animalz worked with SupportLogic to diversify content through product-led content and events (virtual and in-person). The results were a 500% increase in organic traffic in 12 months.

Pricing

Unfortunately, Animalz doesn’t publish pricing. Their services are customized, so contact the marketing team for more information.

7. Codeless

Best for: SaaS brands looking to build topical authority at scale.

Services they provide: growth roadmap, content writing, video production, and SEO optimization

Codeless is a growth marketing agency that helps SaaS industry leaders produce top-ranking content at scale. They specialize in long-form, thought-leadership content for recognizable clients like Monday.com, Zapier, and ActiveCampaign. You can opt for content only, SEO only, or content +SEO packages.

In addition to content writing for SaaS brands, they offer video marketing production for customer support and product tutorials.

Notable case study

Monday.com is a SaaS platform that offers project management, sales CRM, software development, and ticketing services. Codeless helped establish Monday.com as an industry authority by delivering 100 high-quality articles in the first month.

The result was a dramatic increase in web traffic. Within 18 months, blog traffic increased from 12,586 to 304,856 (a 2,300% increase). Furthermore, Monday.com ranks for over 140,000 organic keywords, with over 25,000 on the first page of the search engine results pages.

The screenshot above shows nine targeted keywords, which Monday.com ranked first for.

Pricing 

Codeless offers three pricing plans for startup ($10,000), scaling ($15,000), and enterprise ($20,000) businesses. They deliver at least six long-form content pieces (two thousand-word articles), with high-volume discounts for the higher tiers. 

The minimum contract length is six months, and there is a 60-day cancellation clause.

8. Siege Media

Best for: B2C and B2B SaaS brands looking for both SEO and PR services

Services they provide: Content strategy, technical optimization, content localization, content marketing, link-building, digital PR, Web and graphic design

Siege Media provides end-to-end content marketing services, including graphic design and interactive assets such as quizzes and calculators. They also handle content uploading, ensuring a quality user experience. 

Notable clients include Asana, HubSpot, and Zapier.

Notable case study

Zendesk is an award-winning customer support SaaS that facilitates communication between companies and their clients. They approached Siege Media to optimize outdated content that fell short of their traffic targets and develop new content to secure a top position on search engine results pages.

The result was traffic growth valued at $740,000.00. First, Siege Media conducted a content audit and focused on updating existing content, driving 37% traffic growth in one month. 

Then, they created linkable assets such as the Profit Margin Calculator and Customer Service Email Templates, adding 69% organic traffic growth in a year.

Pricing

Siege Media doesn’t publish a pricing list. However, their FAQ states that content marketing costs a minimum of $8,000 monthly. The contract length is 12 months, with a 30-day cancellation clause.

How to Pick a SaaS Content Marketing Agency

As you can see, there are several SaaS content marketing agencies you can partner with, each with a unique value proposition. 

Now, the question is: how do you know which is the right fit for your business needs?

Below are three key considerations when selecting content marketing agencies for SaaS businesses.

1. Consider your Needs

Understanding your specific needs is essential to picking the right content agency. You must be clear on what your digital strategy should achieve so you can align with an agency that can deliver your goals. 

Do you want traffic growth or product sign-ups? Are you looking for a company to create content or help with content promotion?

Don’t choose agencies that optimize content for traffic or email subscriber growth if your goal is to increase monthly recurring revenue. Ask the agency to explain its digital strategy and how it supports sustainable growth (i.e., customer acquisition and retention). A good digital marketing agency should be able to tailor content to your goals and requirements. 

Also, not every B2B SaaS marketing agency provides end-to-end services. Some specialize in one aspect of content creation, namely content writing. However, successful content marketing should include promoting content.

If an agency offers content promotion services, you must understand precisely what they do. Are they sharing content through your social media marketing channels? If so, you can do that yourself. Do they rely on search engine optimization (SEO)? If so, what short-term strategies do they use to drive traffic?

2. Look for Industry Expertise

Assessing previous experience is imperative. It empowers you to ascertain whether they have the expertise to tackle your industry’s unique opportunities and challenges. A B2B SaaS content marketing agency will be a mismatch for business on a B2C (business-to-customer) model. The sales cycles and target audiences are different.

Moreover, you want a digital marketing agency with extensive experience in your niche, e.g., healthcare, manufacturing, or finance. They know how to appeal to your target audience.

Where do you learn about a B2B SaaS Marketing agency’s experience? Customer testimonials and case studies.

Reviews and testimonials verify business claims and demonstrate to potential customers that others benefit from the service. Trusted reviews persuade 90% of B2B buyers to convert.

Many agencies cherry-pick positive feedback to share on websites, but there are places you can go for an unbiased track record. You can see an agency’s star rating and reviews on Google, Capterra, or Trustpilot. See if the companies featured are in your industry.

Case studies are a great way to learn if the content agency is the right fit for you. You get an idea about the strategies used to overcome challenges similar to yours.

The case studies should be as detailed as possible. It’s easy to say: “We grew X company’s organic traffic by 180%.” However, if the agency outlines how they delivered the result (e.g., number of articles, type of keywords, or Time to Rank), you’re not blindly trusting their competency.

The more transparent agencies are about their experience, the more trustworthy they are. If they don’t publish case studies on their website, ask for them via email.

3. Contract Structure

Cost is another factor when choosing content marketing agencies for SaaS. Obviously, you want a content agency that fits your SaaS marketing budget, but there’s more to cost than price. For one, there’s ROI.

ROI tells you if investing in a particular SaaS content marketing agency is worth the customer acquisition costs. A cheap agency may eventually cost more than an expensive one because they don’t produce satisfactory results.

Second, you’ve got to consider the pricing structure. Costs usually fall under these three models:

  • Per month: 70% of content marketing agencies offer monthly retainers, where customers pay monthly retainers for specific services and ongoing marketing support.
  • Per project: Clients pay a set amount based on the project scope.
  • Per hour: The hourly pricing model charges customers based on the number of hours the content agency spends on a project.

Other models include performance-based and value-based pricing.

Each pricing structure has its advantages and disadvantages. The benefit of the retainer model is predictable budgeting for guaranteed service. However, you’re locked into a long-term contract. Paying an hourly rate may be more transparent, but agencies aren’t motivated to work quickly since they receive more pay the longer the project lasts.

In addition to pay structure, pay attention to contract length. Given the long-term nature of SaaS SEO, many content marketing agencies lock clients in long-term contracts (between 6-12 months). That makes sense since even the best SEO strategies take some time to produce results.

Still, be sure to look for a cancellation or exit clause. You don’t want to be stuck with a content agency that isn’t delivering the results you want.

Best SaaS Content Marketing Agencies FAQs

1. What is SaaS Content Marketing?

SaaS content marketing is the strategic creation and distribution of content for subscription-based software products. The goal is to attract and educate target audiences on the solutions to their business needs

2. What does a SaaS Content Marketing Agency Do?

SaaS content marketing agencies create, implement, and manage marketing strategies for SaaS companies, including content creation, promotion, performance tracking, and analysis. Some agencies specialize in one aspect of content marketing, while others offer a full range of digital marketing services.

3. Does content marketing still work?

Yes. Content marketing enables companies to demonstrate value to potential customers using informative articles, podcasts, or video marketing content, facilitating movement along the sales funnel. That is vital for SaaS products whose value isn’t immediately apparent.

In Closing

Working with content marketing agencies is incredibly beneficial. You gain access to a team of experts with experience and connections to develop excellent content, drive traffic, generate qualified leads, and promote sustainable growth.

Understanding your needs is the key to selecting the right SaaS content marketing agency. Many agencies offer content marketing services. However, knowing what goals you want to achieve narrows the field down to those who will deliver the results you seek.

We shared eight agencies to jumpstart your research process. Each has its strengths and target clientele. 

Our agency can help you out especially if you’re looking to produce high-quality onsite content at scale and build backlinks that can improve your rankings. But whether you’re looking for help in one area or want a full-service option, you can’t go wrong with the agencies mentioned in this article.

Book a consultation with our team today, and we’ll provide a free SEO audit for you.

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