10 Emerging SaaS Marketing Trends to Track in 2024
From the mainstream adoption of AI tools to the growing emphasis on customer retention, the SaaS marketing arena is witnessing transformative changes. Staying ahead of this curve is crucial in the hyper-competitive SaaS (Software as a Service) industry. This article dives into the top SaaS marketing trends of this year. You’ll gain insights into how […]
SaaS Demand Generation: How To Generate Demand in 3 Steps
SaaS demand generation is one of the more mysterious SaaS marketing strategies. For starters, most people struggle to understand how exactly it is different from regular lead generation. Secondly, where does it come into play if you already have lead-generation strategies in place? And then, how do you even create a SaaS demand generation strategy? […]
A Proven SaaS Keyword Research Strategy [1+ Million Visitors]
In March 2021 Aura, a SaaS online safety tool launched its blog. Two years later Aura hit 319,000 monthly visitors. This surge of organic traffic was the result of an effective Search Engine Optimization (SEO) strategy that combined great keyword research, awesome content, and powerful backlinks. It’s a growth curve that business owners and investors […]
What Are Some of the Key Differences with SaaS Marketing
Marketing isn’t easy. It takes time, effort, and resources to convince a group of people to exchange their hard-earned cash for a product. Barriers like ease-of-use and delivery costs stand in the way of you making a sale. And that’s just when you’re marketing physical products. When the product is intangible, the hurdles you have […]
16 Must-Listen SaaS Podcasts for Entrepreneurs
Listening to industry experts lets you stay informed on new technologies and gain valuable tips to improve your product, marketing strategies, sales approach, and so much more. In this article, I’ve compiled a list of the 16 best SaaS podcasts you need to listen to. They cover a wide range of topics, from SaaS marketing […]
SaaS Remarketing Strategy: 4 Effective Retargeting Campaigns
Businesses spend thousands of dollars driving traffic to their websites. They’ll use different techniques ranging from SEO to social media marketing and even some paid campaigns. But the sad truth is that the majority of website visitors never convert during their first trip to a website. That’s where retargeting becomes instrumental. A SaaS remarketing strategy […]
SaaS Marketing Automation: 5 Tasks To Automate
Automation is one of those marketing terms that generate a lot of hype. According to a report I just read, automating marketing tasks can save your team eight hours a day. That is more hours than the average person works daily. The figure made me wonder just how many people were on the marketing team […]
15 Proven B2B SaaS Marketing Strategies for 2024
Sales and marketing are the two largest line items at most SaaS companies. According to a 2022 report by SaaS Capital, SaaS companies spend between 17%-39% of their budget on sales and marketing. These numbers won’t surprise you. Unfortunately, despite this high level of investment, a large portion of B2B SaaS marketing campaigns underperform. It […]
9 SaaS Marketing Metrics You Must Track for Your Business
Every business needs a North Star. Your North Star is the ultimate goal (generally, for a SaaS company, you’ll be tracking revenue). Once you’ve set your primary goal, you need to decide which SaaS marketing metrics to track. But let’s face it. It can get very overwhelming to try and track all the marketing metrics. […]
8 Top SaaS Marketing Challenges (and Their Solutions)
As the Software-as-a-Service industry continues to evolve, the marketing challenges confronting companies become increasingly complex. Fortunately, there are solutions to these challenges, and if you’re creative enough, you can turn them into opportunities to get ahead of your competition. This post will explore some of the top B2C and B2B SaaS marketing challenges and how […]