

Technical SEO For SaaS Made Easy: 10 Things You Must Do
In July 2021 Writer implemented technical SEO fixes to improve the search rankings for its free grammar checker. The impact was significant; within three months
Hi there. I’m the founder and CEO of Crunch Marketing, a SaaS marketing agency. We’re now a team of more than 50 people supporting scale up and enterprise SaaS clients like Writer, Right Inbox, and Surfer SEO. We help our clients with on site content, technical SEO, and link building. We provide SEO support for clients services globally across EMEA, APAC, and other regions.
I’ve been in the digital marketing game for more than a decade. I grew my first serious blog in the travel niche to 3,000 visitors a day. Once I learned the ropes of scaling sites, I tried the agency life. I was the first hire at Accelerate Agency. I got promoted to Head of Content and helped develop the content marketing systems that are still in place at the company (they’re now a team of 150 people across various roles).
I wanted to work for myself, so did long days waking up at 6 am and finishing work at 8 pm. That way I could do a side hustle, while providing the best service possible to Accelerate. The hard work eventually paid off when Sujan Patel trusted me to support the link building efforts of Voila Norbert. That partnership grew over time. We’ve supported Right Inbox, Zoomshift, and Mailshake, all companies that Sujan is involved in.
We now support clients like Surfer SEO, GetResponse, Aura, Writer, and a bunch of other companies led by really interesting folk.
I’ve always had a passion for writing and sharing actionable insights. You can find plenty of stuff I’ve written over here on the Crunch Marketing blog. That’s alongside the guides and articles I’ve written for various sites. Here are a few examples:
– Mangools | Google Search Console: A simple guide for SEO beginners
– Search Engine Watch | How to Immediately Profit From Your Next Piece of Content
– Serpstat | What Are Quality Links and the Right Way to Identify Them
– Content Marketing Institute | How to Use Google Search Console to Drive More Search Traffic
– Hubspot | The Definitive Guide to eCommerce Website Development
– Omniconvert | The Definitive Guide to Conversion Rate Optimization
Those examples should give you a sense of the things I’ve had to master growing this agency. If you’ve read this far, let’s connect on LinkedIn. You can also shoot me an email with any questions or inquires: nico@crunch-marketing.com.
In July 2021 Writer implemented technical SEO fixes to improve the search rankings for its free grammar checker. The impact was significant; within three months
For most marketers, SEO is all about identifying target keywords, optimizing their sites for the said keywords, and building a bunch of links to get
Enterprise SaaS is a specialized tier of cloud-based software solutions designed explicitly for large organizations. Unlike standard SaaS offerings, enterprise-focused packages come equipped with an
Link building for SaaS is a quantity and quality game. You want lots of links to your web pages, but the quality of those backlinks
A SaaS marketing budget is a schedule of expenses your business plans to spend on marketing-related activities. Typical marketing expenses for web-hosted products/services include social
SaaS content marketing agencies take the stress out of creating content that generates qualified leads and converts them into ideal customers. They strategize, research, create,
The adoption and growth of the SaaS industry is expanding rapidly. Statistics show there are over 16.7K SaaS companies in the US, and the number
The SaaS business model is a way of delivering cloud-based software to users over the internet, usually on a subscription basis. As exciting as this
SaaS marketing is the plans you make and the actions you take to promote and acquire customers for a software business across the entire sales
SaaS conferences are a chance to mingle with some of the brightest minds and, let’s be real, the coolest cats in tech. As an attendee,