
10 Emerging SaaS Marketing Trends to Track in 2024
From the mainstream adoption of AI tools to the growing emphasis on customer retention, the SaaS marketing arena is witnessing transformative changes. Staying ahead of
Hi there. I’m the founder and CEO of Crunch Marketing, a SaaS marketing agency. We’re now a team of more than 50 people supporting scale up and enterprise SaaS clients like Writer, Right Inbox, and Surfer SEO. We help our clients with on site content, technical SEO, and link building. We provide SEO support for clients services globally across EMEA, APAC, and other regions.
I’ve been in the digital marketing game for more than a decade. I grew my first serious blog in the travel niche to 3,000 visitors a day. Once I learned the ropes of scaling sites, I tried the agency life. I was the first hire at Accelerate Agency. I got promoted to Head of Content and helped develop the content marketing systems that are still in place at the company (they’re now a team of 150 people across various roles).
I wanted to work for myself, so did long days waking up at 6 am and finishing work at 8 pm. That way I could do a side hustle, while providing the best service possible to Accelerate. The hard work eventually paid off when Sujan Patel trusted me to support the link building efforts of Voila Norbert. That partnership grew over time. We’ve supported Right Inbox, Zoomshift, and Mailshake, all companies that Sujan is involved in.
We now support clients like Surfer SEO, GetResponse, Aura, Writer, and a bunch of other companies led by really interesting folk.
I’ve always had a passion for writing and sharing actionable insights. You can find plenty of stuff I’ve written over here on the Crunch Marketing blog. That’s alongside the guides and articles I’ve written for various sites. Here are a few examples:
– Mangools | Google Search Console: A simple guide for SEO beginners
– Search Engine Watch | How to Immediately Profit From Your Next Piece of Content
– Serpstat | What Are Quality Links and the Right Way to Identify Them
– Content Marketing Institute | How to Use Google Search Console to Drive More Search Traffic
– Hubspot | The Definitive Guide to eCommerce Website Development
– Omniconvert | The Definitive Guide to Conversion Rate Optimization
Those examples should give you a sense of the things I’ve had to master growing this agency. If you’ve read this far, let’s connect on LinkedIn. You can also shoot me an email with any questions or inquires: nico@crunch-marketing.com.

From the mainstream adoption of AI tools to the growing emphasis on customer retention, the SaaS marketing arena is witnessing transformative changes. Staying ahead of

SaaS demand generation is one of the more mysterious SaaS marketing strategies. For starters, most people struggle to understand how exactly it is different from

In March 2021 Aura, a SaaS online safety tool launched its blog. Two years later Aura hit 319,000 monthly visitors. This surge of organic traffic

Marketing isn’t easy. It takes time, effort, and resources to convince a group of people to exchange their hard-earned cash for a product. Barriers like

Listening to industry experts lets you stay informed on new technologies and gain valuable tips to improve your product, marketing strategies, sales approach, and so

Businesses spend thousands of dollars driving traffic to their websites. They’ll use different techniques ranging from SEO to social media marketing and even some paid

Automation is one of those marketing terms that generate a lot of hype. According to a report I just read, automating marketing tasks can save

Sales and marketing are the two largest line items at most SaaS companies. According to a 2022 report by SaaS Capital, SaaS companies spend between

Every business needs a North Star. Your North Star is the ultimate goal (generally, for a SaaS company, you’ll be tracking revenue). Once you’ve set

As the Software-as-a-Service industry continues to evolve, the marketing challenges confronting companies become increasingly complex. Fortunately, there are solutions to these challenges, and if you’re