A SaaS (Software as a Service) writer specializes in creating content for companies that offer cloud-based software solutions. Leveraging a blend of technical understanding, industry expertise, and writing skills, a SaaS writer crafts various types of content such as blog posts, whitepapers, user guides, and marketing materials.
This guide will provide you with actionable insights into how to become a SaaS content writer. Read on to learn more.
What is the Demand for SaaS Content Writers?
According to Statista, there are currently approximately 30,000 SaaS companies in existence, and the SaaS market is projected to reach a staggering valuation of $307 billion by 2026.
Content marketing plays a crucial role in helping SaaS companies educate their audience, market their products, and establish thought leadership in an increasingly competitive landscape.
While AI and automated content generation are impacting the jobs market, there will continue to be a strong demand for specialized SaaS content writers. Even though AI can handle basic writing tasks and generate data-driven reports, there is a continued need for skilled SaaS content writers. That’s unlikely to change in the near future.
How Much Does a SaaS Content Writer Earn?
A SaaS writer’s wages often start at around 10 cents per word for those working directly with a SaaS company. Potential can vary widely based on experience, expertise, and the complexity of the projects they undertake. For experienced writers or those tackling complex topics, earnings can go up to $1,000 per article.
It’s worth noting that rates have been experiencing some downward pressure due to the emergence of AI content tools, which bring down the cost per word for content creation. That can be offset by increased demand for content.
What are the Career Opportunities for a SaaS Content Writer?
The career opportunities for a SaaS content writer are diverse. Writers can opt for freelance gigs, working on a project-to-project basis for various companies, or choose full-time in-house positions that offer stability and benefits.
Full-time roles can range from content creators and editors to content strategists and marketing managers. Specialized niches within SaaS also offer opportunities for writers to become subject matter experts, further enhancing their marketability.
Additionally, the skills acquired in SaaS writing, such as technical understanding and SEO expertise, are highly transferable, opening doors to related fields like tech journalism, digital marketing, and corporate communications.
What does a SaaS Content Writer do?
The role of a SaaS content writer is varied. Normally, a SaaS content writer produces content from a brief that adheres to the editorial style guide of a site. Within this role, they:
- Creates Content: Writes various types of content, such as blog posts, whitepapers, case studies, and user guides tailored to a SaaS audience.
- Researches Industry Trends: Stays updated on the latest trends, technologies, and best practices in the SaaS industry to produce relevant and insightful content.
- SEO Optimization: Incorporates SEO best practices into the content to improve search engine rankings and online visibility for the SaaS company.
- Audience Engagement: Crafts compelling narratives and informational pieces aimed at educating potential customers and engaging existing users.
- Content Strategy: Collaborates with marketing teams to develop a content strategy that aligns with the company’s business objectives and customer needs.
- Technical Explanation: Simplifies complex technical concepts into easily understandable language for a broad audience.
- Quality Assurance: Reviews and edits content for clarity, coherence, and accuracy, ensuring it meets high-quality standards.
The roles listed above can be just the starting point of content production. Often, the responsibility increases as you establish a relationship with the clients you work for or progress in your career within a SaaS company.
How to Start a Career as a SaaS Content Writer?
Starting a career as a SaaS writer can be both exciting and rewarding. Here’s a simple guide on how to kickstart your journey:
- Start by Guest Posting: One of the best ways to break into the field is by guest posting on established SaaS blogs or industry-related websites. This not only helps you gain exposure but also allows you to start building a portfolio of published work. You can use this approach to get into SaaS link building, too.
- Offer Free Content: Another approach is to offer some free content to a SaaS company you’re interested in. For example, if you’re interested in becoming a B2B SaaS content writer, you can offer free thought leadership content to B2B companies. This could be a blog post or a how-to guide. The idea is to showcase your skills and the value you can bring to the company.
- Build a Portfolio: Whether you’re guest posting or offering free content, make sure to compile these pieces into a portfolio. This will serve as a tangible record of your skills and expertise, making it easier to pitch to prospective clients or employers.
- Develop Relationships: Once you’ve gotten your foot in the door with a few pieces of content, focus on developing a relationship with the company or blog where you’ve contributed. Consistent communication and high-quality work can help you build trust.
- Expand Scope of Work: As you build trust and show your capabilities, you can negotiate to expand the scope of your work. This could mean taking on more complex projects, becoming a regular contributor, or even landing a full-time position.
By following these steps, you’ll be well on your way to establishing a successful career as a SaaS writer.
Nico is the founder of Crunch Marketing, a SaaS marketing agency. He works with enterprise SaaS clients like Writer, Right Inbox, and Surfer SEO, helping them scale lead generation globally across EMEA, APAC, and other regions.